For HOFER, we created a campaign that tells the stories of four Slovenian suppliers through intimate, personal portraits. Some of these partnerships date back to HOFER’s very first steps in the Slovenian market, evolving over the years into relationships built on trust and a shared commitment to quality.
We developed the campaign as an authentic response to the increasingly common question of how many Slovenian products are still found on supermarket shelves. Rather than relying on broad claims, we chose to focus on the people behind the products—their stories, dedication, and craftsmanship.
Through this campaign, we wanted to show that working with Slovenian suppliers is not simply a marketing message, but a long-standing practice. That’s why we went to the places where these products are truly made: the bakery, the fields, and local production facilities. These are the places where knowledge, experience, and genuine dedication come together to create the brands and products that Slovenian consumers know, trust, and enjoy.
