At Great Agency, we developed a cheeky and memorable campaign for Vitapur with the bold title “Tested on humans.”
Playing off the familiar product disclaimer, we flipped the script to showcase how Vitapur mattresses are truly tested through everyday use by real people (and their pets). From jumping and cuddling to rolling and relaxing, these “tests” happen daily in bedrooms across generations.
We turned serious quality testing into a fun, relatable story that highlights comfort, durability, and real-life moments, always with a wink and a smile.
