The train is what connects people. It inspires poets, takes you on a journey, brings you safely to work, and is a greener transport choice for the future. Practically whatever the need, the train can serve it. And the train is for everyone.
For the client, we created an emotional advertising campaign inspired by the memory of a first train ride, shown through the eyes of a little girl. It evokes that innocent feeling when everything seems new, big, and magical.