For Optius, we created a humorous campaign that captures the feeling of being stuck in the wrong job. Through playful role reversals, like a goalkeeper turned painter or a dentist welding metal, we brought to life the awkward mismatch many people feel in their careers.
The campaign speaks to anyone considering a career change, pointing them to Optius.com, where their skills can finally become an asset, not a barrier.
This year, we expanded beyond photography and introduced video ads to show, with lighthearted charm, just how out of place the wrong job can feel.
